Having shopped with you lovely ladies for a few years I've found some common threads..... I've picked out three here and chosen a couple of current high street pieces for each. I hope you spot something that you love, they are all currently in stock xx
‘I love to shop’
To these ladies shopping trips are a dream, a bit like a spa treatment, to be regularly booked and enjoyed. Two hours at the beginning of each season to set the bar and plenty of shops in between.
What am I showing these ladies? Something a bit more fashion forward. Wear it and love it now, it's all about this season
- Vivid florals
- Pie crust collars
- Cropped wide legs
- Block heels
‘I don’t shop’
These ladies outsource their shopping to me each season because they either don't have the time, or don’t have the inclination to trawl through the rails. I need to make sure their pieces work hard all season and work effortlessly together. Fashion is great, function is better for this lady so we may buy a few more expensive trans-seasonal classics.
- This season’s blazer
- Pared back dresses.
- Classic jumpsuits for easy outfit building.
‘I need to start again’
These ladies want a totally fresh start: having recently had children, started a new career or changed shape. I'm there for support, encouragement and as a sounding board to help work out what her new style is going to be. This shop is about re establishing identity with great basic building blocks and a couple of trend-led items. These ladies sometimes only shop a couple of times with me, find their feet then head off on their own style journey. I need to make sure I show them enough to give them the widest choice whilst helping them navigate through to their best options.
- Midi dresses
- Instant shoe updates.
- Good skinnies